The company was originally founded as Peak Performance International in 1997. The name was subsequently changed to AdvancedApps in June 2004.

AdvancedApps strives to develop Business Intelligence Applications that will add value, enhance efficiency in organisations and make employees and owners more effective in their work.

Growth is achieved through alliances with highly effective organisations that share the same vision and business principles. One of these alliances, Vuthela Consulting, is the BEE partner that provides support and consultancy functions in respect of the AdvancedApps software.